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Citizen Coke : the making of Coca-Cola capitalism / Bartow J. Elmore.
Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.
Record details
- ISBN: 9780393241129
- ISBN: 0393241122
- Physical Description: 416 pages, 8 pages of unnumbered plates : illustrations ; 25 cm
- Edition: First edition.
- Publisher: New York : W.W. Norton & Company, [2015]
- Copyright: ℗♭2015
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references (pages 371-394) and index. |
Formatted Contents Note: | Part 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future? |
Language Note: | Text in English. |
Search for related items by subject
Subject: | Coca-Cola Company. Soft drink industry > United States. Sustainable development. Social responsibility of business. |