Book
Becoming Trader Joe : how I did business my way and still beat the big guys / Joe Coulombe with Patty Civalleri.
Coulombe founded what would become Trader Joe's in the late 1960s and helped shape it into the quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. Buying unusual products from around the world, he provided customers with background on how they were sourced and their nutritional value. Here he shares the lessons he learned by challenging the status quo and rethinking the way a business operates. -- adapted from back cover and Amazon info
Record details
- ISBN: 9781400225439
- ISBN: 1400225434
- Physical Description: xxiv, 264 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 22 cm
- Publisher: Nashville : HarperCollins Leadership, 2021.
- Copyright: ©2021
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | Foreword / by Leroy D. Watson -- Preface: What's in a name? -- A trader Joe's sampler -- How we got there -- Mac the Knife -- First I sell, then I leave -- Addendum: Post de-partum. |
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Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Cambria County Library | 658.4 C855b (Text) | 85131001790386 | CACM Non-Fiction | Available | - |
